Leasing messenger
AI-powered chat experience that pre-qualifies and capture leads
Role
Lead designer
Team
Product manager
Frontend engineer
AI engineer
Timeline
8 weeks
Key outcome
2x tours per lead
Overview
From a dead-end form to booked tours
Openigloo is a marketplace for finding rental apartments in NYC. When renters found an apartment they liked, they filled out an inquiry form and then waited, often for days, with no idea whether anyone would reply. Leasing messenger replaced that form with an in-app AI leasing assistant. It collects a renter’s details, pre-qualifies them instantly and ends with a booked tour, all in one conversation. I led the design from concept to launch in 8 weeks, for both app and web.
Problem
A form that gave nothing back
When users tried to express interest in an apartment, they had to fill a form asking for household, financial, and contact details. After submitting, renters saw a single message: “We’ll reach out to you shortly.” Everything after that, including pre-qualification, scheduling, and follow-up, happened manually and outside the platform. The form took a lot from users and gave nothing back. That hurt both sides.
For business: inquiries were slipping away before they could turn into tours.
46%
Unanswered inquiries
24-48 hrs
Manual pre-qualification
40%+
Leads lost to external brokers
For users: once they hit submit, users were left in the dark.
Unclear next step
Unknown wait time
Distrust of unknown senders
Goals
What success had to mean
Business
An outcome for every inquiry
Automated pre-qualification
Leads kept on platform
Users
A clear next step
Fast reply and predictable timeline
Trusted communication
Solution



outcome
Same leads, twice the tours
Leasing messenger turned a form that went nowhere into a conversation that ends in a tour. With the same number of leads, more renters now get answers, qualify and book.
2x
Tours per lead
78%
Reach an outcome
100%
Leads kept on the platform
Instant
Automated pre-qualification
Clear next step
For every user
Replies in minutes
Not 24-28 hrs